JB FONDREN

I’m a marketing and production senior leader with over 15 years agency experience.

Current role:
- Growth and content strategy development built from an in-depth understanding of industry trends, consumer behavior and the evolving landscapes of my client partnerships
- GTM planning and management
- Account leader and owner; oftentimes sitting in-house with clients as a true extension of their team
- Ecosystem, impact and journey mapping
- Media strategy consultation focused on test-and-learn implementations and a data-driven approach
- CX-focus in everything I produce - the voice of the customer is my true north star

Past roles:
- Creative production, pre-to-post management from idea conception to QA and delivery
- Line producing, budgeting, permitting, vendor and third-party rate negotiations, AP management
- Team leadership; creatives, producers and marketers
- Account management responsible for won projects and organic growth
- Resource allocation management and forecasting

Throughout my career, I've been extremely fortunate to collaborate with diverse cross-functional teams encompassing UX/UI, digital design, innovation/dev, brand, advertising, packaging, print, copywriting, and end-to-end physical production. I wholeheartedly respect and support the creative process in any way I can. I lead with precision given my ability to clearly translate business goals into actionable plans and my strength in developing streamlined processes and workflows.

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